AFR: Michael Cassel and the high risk business of musical theatre

When Pretty Woman The Musical plays its first Broadway show this weekend, one Australian producer and his investors will be paying close attention to the reaction. After years of development and a budget north of $20 million, the social media posts out of New York’s Nederlander Theatre will give Pretty Woman‘s financiers and creative team their first sense of whether they have a hit on their hands.

Read the full article on the Australian Financial Review here.