Jill Colvin joins as Head of Marketing and Communications
Michael Cassel Group has announced the appointment of Jill Colvin to the newly created position of Head of Marketing and Communications.
“We are thrilled to welcome Jill to the team,” said Producer and CEO, Michael Cassel.
“Jill brings a wealth of entertainment marketing experience to the group. Her experience in marketing, digital and new media, along with brand development and sponsorship, will be of significant value as we continue to grow and evolve “.
In this position, Colvin will oversee the marketing and communications activity for the group, working closely with key partners, sponsors, tourism organisations and stakeholders. With the company’s first foray, the acclaimed new production of Cameron Mackintosh’s Les Misérables opening at Her Majesty’s Theatre in Melbourne, Colvin will work closely with the production’s appointed marketing and publicity agency, AKA Australia.
Colvin previously served as Sydney Festival’s Head of Marketing, Communications and Digital Strategy, with responsibility for developing and implementing innovative strategies to achieve artistic and commercial objectives including brand positioning, audience development and the delivery of sales targets.
Throughout her twelve year tenure, Colvin worked closely with five Festival Directors – Leo Schofield, Brett Sheehy, Fergus Linehan, Lindy Hume and Lieven Bertels. Prior to her executive appointment, Colvin worked in both business development and marketing.
Most recently, Colvin worked with the Australian Chamber Orchestra as Acting Development Manager and Project Manager for the roll out of ACO VIRTUAL.
Colvin commented “I am thrilled to be joining Michael Cassel Group at this exciting time in its development. I’m looking forward to being a part of its future and working with the MCG team and its partners”.
