Michael Cassel Group today announced the exclusive management representation in Australia and New Zealand of Olympic gold medallist, former politician and now the face of global athletics, Lord Sebastian Coe.

Sebastian Coe is currently President of the International Association of Athletics Federations (IAAF), Executive Chairman of CSM Sport and Entertainment. He was Chairman of the Organising Committee that staged the London 2012 Olympic and Paralympic Games, having previously been Chairman of the London 2012 bid company.

Seb set twelve world records during his athletic career and at the Olympic Games in Moscow in 1980 he won Gold in the 1500m and Silver in the 800m a feat which he repeated in Los Angeles in 1984.

Seb retired from competitive athletics in 1990 and became a Conservative MP and Private Secretary to William Hague. In 2002 he was made a Peer. He received a Knighthood in the 2006 New Year’s Honours List and received a Companion of Honour in the 2013 New Year’s Honours List.

Seb joins the company’s boutique management division which also represents former Australian Prime Minister, The Hon. Julia Gillard and media personality Sami Lukis.

“I am delighted to represent Lord Sebastian Coe, one of the greatest athletes of his generation and an international leader who continues to lead by example in sport, business and media. I’m looking forward to developing new opportunities for Seb in media, speaking and commercial activities” commented Michael Cassel, CEO of Michael Cassel Group.

Lord Sebastian Coe commented “I am excited to work with Michael and his team, having received some great recommendations, and I’m looking forward to a great professional relationship in Australia and New Zealand.”