Michael Cassel Group is a specialist producer and artistic director of theatrical productions, major events and live entertainment including conceptual planning, development and execution of ambitious and extraordinarily successful entertainment programs.
The Michael Cassel Group comprises a dynamic creative, commercial and producing team formed to present world-class entertainment.
Michael Cassel is an internationally recognised producer and entertainment executive, with credits including major theatrical productions, concerts, televised and special events.
Michael formed his company, Michael Cassel Group, to produce and present prestige theatrical productions; to create and develop exciting new live entertainment experiences and to present marquee events and concert attractions…
Head of Marketing
As Head of Marketing, Julie Ott oversees the creation and implementation of marketing campaigns for the company’s theatrical and live entertainment productions, including strategic planning, sales and ticketing, creative advertising, integrated and interactive marketing, media, publicity, sponsor, tourism and stakeholder management and market research…..
General Manager, Finance
Blair Pawlik is a Chartered Accountant with experience in professional finance and the entertainment industry. As General Manager, Finance Blair has oversight of production and corporate finance, treasury, accounting and financial planning.
Rhys Holden has worked as a General Manager and Producer across the commercial and subsidised theatre sectors.
Prior to joining Michael Cassel Group, Rhys was General Manager of La Boite Theatre Company in Brisbane, overseeing government relations, sponsorship, philanthropy, marketing and the producing functions of this $2.5m turnover organisation…
Production and Casting Administrator
Having worked extensively in Australia and the United Kingdom Lauren joined the Michael Cassel Group in March 2013 managing the casting process for Cameron Mackintosh’s Les Misérables before taking on broader responsibilities for the production.
Rose joins the Michael Cassel Group directly from Destination NSW, working in Audience Development for Vivid Ideas, one of the three pillars of Vivid Sydney. The largest event of its kind in the world, Rose was a key part of the team in 2014 and 2015, delivering two 18 day programs of 300+ conferences, public events and talks. Rose worked across research, campaign management, ticketing management, marketing and social media consulting and event coordination and development…
Nick Beech is an entertainment professional with over 15 years’ experience working in the industry.
Nick joined Michael Cassel Group as Executive Assistant to the CEO, working alongside Michael Cassel for two-and-a-half years, before being promoted to the role of Production Coordinator with a focus on the Asia tour of Les Misérables. Prior to his role at Michael Cassel Group, Nick worked as Company Manager for Barry Humphries’ farewell tour, Eat Pray Laugh! across Australia & New Zealand and as Assistant Company Manager on Hairspray the Musical.
Marketing and Finance Assistant
Samantha joined the Michael Cassel Group in May 2014 during preparations for the Australian première of Cameron Mackintosh’s Les Misérables in Melbourne. In her role as Marketing and Finance Assistant, Samantha is responsible for assisting the Head of Marketing and the General Manager, Finance across all marketing and finance functions…
Executive Assistant to the CEO
Josh is a graduate of the University of Melbourne with a Masters of Arts and Cultural Management and a Bachelor of Arts, with a double major in International Relations and Criminology.
During his postgraduate course Josh completed an internship with the Gordon Frost Organisation. In this role Josh was fortunate to work on shows such as WICKED, Grease, Dirty Dancing, Jekyll & Hyde and The Rocky Horror Show…