Marketing Manager, Harry Potter
Adam returns to Hogwarts after 7 years’ experience across the tourism sector. Most recently based in Los Angeles as Partner Marketing Campaign Manager for Tourism Australia, Adam managed projects, industry stakeholder relationships and media partnerships to increase visitation and visitor spend from the Americas market. Project highlights include the Super Bowl LII Dundee – The Son of a Legend Returns campaign in partnership with Qantas, Expedia and state tourism authorities, Visit The Set and This Time Tomorrow in cooperation with Virgin Australia and Australia, Just a Hop Away in partnerships with United Airlines.
Adam previously worked agency side, launching new lifestyle brands for Moddi Agency, developed distribution and marketing partnerships for Destination NSW and managed corporate operations for Valerie Morehouse Studios in Hollywood.
Beginning his career as a performing artist 18 years ago, Adam enthusiastically joins the Michael Cassel Group team, playing a key role in positioning HPATCC as a top Australian tourism experience.