Marketing CRM & Data Coordinator
Emma joined MCG with a love the arts, tourism and all things that support the visitor economy here in Australia. She has a marketing background in search engine optimisation, though before this she was working backstage in theatre productions in the lighting department.
When Emma made her career change into the world of marketing, she completed a Bachelor of Business (Marketing) at Western Sydney University. Here she attended a study tour in Hong Kong to engage with start-up incubators and was appointed a study-session facilitator for junior students at the uni.
Her marketing experience involves assessing companies owned and earned media, optimising websites, finding top-of-funnel growth strategies through various channels, creating reports, and drawing insights for future marketing endeavours.