About Us

“ A producer with global cred changing the face of the stage ”

The Weekend Australian

“ A major force in Australian theatre ”

Variety

“ The producer behind colossal hits ”

Time Out

“ The new hit-maker in Australian theatre ”

The Sydney Morning Herald

Michael Cassel Group is an award-winning theatrical powerhouse, producing acclaimed performances and live entertainment for audiences around the world.

The entrepreneurial company has enjoyed a “meteoric rise” (Australian Financial Review), credited as “a major force in Australian theatre” (Variety), “the new hit-maker in Australian theatre” (Sydney Morning Herald) and described as “a visionary” and “a producer with global cred changing the face of the stage” (The Weekend Australian).

Current productions include the Australian premieres MJ the Musical and Beetlejuice the Musical.

Following a critically acclaimed West End season, Michael Cassel Group was the producer of the Broadway premiere of Sydney Theatre Company’s The Picture of Dorian Gray, starring Emmy and Golden Globe award-winner Sarah Snook, reprising her Olivier Award-winning performance. The ground-breaking production earned six nominations at the 78th Annual Tony Awards, receiving two wins. Sarah Snook was awarded Best Performance by an Actress in a Leading Role in a Play for her extraordinary solo performance, and Marg Horwell was recognised with Best Costume Design of a Play, celebrating the production’s striking visual storytelling.

Also on Broadway, Michael Cassel Group is a co-producer of the smash hit musical MJ the Musical.

With an unwavering commitment to storytelling, innovation and creative excellence, Michael Cassel Group is shaping the next era of global theatre. In September, Michael Cassel Group will co-produce a brand-new production of The Hello Girls at Syracuse Stage in New York. Looking ahead to 2026, the company will debut a bold new West End production of Dracula, starring Tony, Grammy and Emmy Award winner Cynthia Erivo and directed by visionary Tony nominee Kip Williams.

Previous Australian productions include Hamilton, Harry Potter and the Cursed Child, & Juliet, Beetlejuice the Musical, Dear Evan Hansen, Mary Poppins, Titanique, Beautiful: The Carole King Musical, Les Misérables, Kinky Boots, Singin’ In The Rain and Priscilla Queen of the Desert.

Internationally, the company has toured Hamilton to Abu Dhabi, Singapore and Manila; Disney’s The Lion King to Taipei, Seoul, Busan and Bangkok; and Les Misérables throughout Asia. Forthcoming international touring productions include Beetlejuice the Musical.

Additional Broadway and West End credits include Into The Woods, Almost Famous, Redwood, Get Up, Stand Up! The Bob Marley Musical, The Prince of Egypt, Pretty Woman and The Cher Show – of which the group co-produced.

Concert tours and major events include The Royal Edinburgh Military Tattoo, Celeste Barber, Not Now, Not Ever: Live on Stage with Julia Gillard, Patti LuPone: A Life In Notes, Tina Arena, Darren Criss and Lea Salonga.

On screen, Michael Cassel Group created and produced the televised Christmas extravaganza A (Very) Musical Christmas (including the official cast recording), the internationally broadcast opening celebration of the ICC Women’s T20 World Cup 2020 and The Royal Edinburgh Military Tattoo at ANZ Stadium.

In addition to the group’s theatrical interests, the company represents notable figures including former Australian Prime Minister, The Hon. Julia Gillard AC, journalist and broadcaster Liz Hayes, former Olympian and global sporting administrator Lord Sebastian Coe CH, KBE, Strictly You by Sonia Kruger, best-selling author Sarah di Lorenzo and television presenter Sami Lukis.

In 2025, the company expanded into recorded music with the launch of Michael Cassel Music. The label’s debut release, Taking Chances, a pulsing house anthem performed by Titanique star Marney McQueen and produced by ARIA #1 club chart producer James Alexandr. The single marked the first step in the company’s commitment to original cast recordings, theatrical soundtracks and bold new performance-led releases.

TixTrack Australasia, a partnership between TixTrack Inc and Michael Cassel Group, delivers SaaS ticketing solutions to major live entertainment and cultural institutions including the Queensland Performing Arts Centre (QPAC), Queensland Museum, Art Gallery of New South Wales, Auckland Art Gallery, Bundanon Art Museum and Queensland Art Gallery and Gallery of Modern Art.

Headquartered in Sydney, the company has offices in New York, London, Singapore and Melbourne.

MICHAEL CASSEL GROUP IN THE MEDIA